Authors //
James L. Morrison
Professor Emeritus of Education
University of North Carolina at Chapel Hill

James L. Morrison received his PhD at the Florida State University in 1969. He was lecturer in sociology at the University of Maryland, European Division, and graduate assistant in sociology at the University of Munich (1964-65), instructor in sociology at the Florida State University (1968-69), and assistant professor of education and sociology at the Pennsylvania State University (1969-73). He moved to The University of North Carolina at Chapel Hill as associate professor of education in 1973 and was promoted to full professor in 1977. In December 2001 he became professor emeritus.

Service

He founded and served as first president, the American Educational Research Association Special Interest Group (SIG) on Postsecondary Education, and later, when the SIG became Division J, served as vice president and member of the AERA Council. He also served as convener of the Forum on Environmental Scanning, The American Association for Higher Education; served two terms as a member of the Board of Directors, Association for the Study of Higher Education; chaired AERA's SIG on Futures Research; chaired the editorial board, The Review of Higher Education; and served as consulting editor of The Review of Educational Research, The American Educational Research Journal, and the ASHE-ERIC Research Report Series. He founded On the Horizon in 1993 and served as editor until April 2000. With James Ptaszynski, he co-founded and served as editor of The Technology Source from March 1997 until December 2003. In March 2004, he founded and currently serves as editor of Innovate. He received the Distinguished Scholar Award from the American Educational Research Association's Special Interest Group on Strategic Change at the 1999 annual meeting.

Publications

He is author and co-author of over 200 publications focusing on educational planning and on using information technology tools in educational organizations, including Mobilizing for Transformation: How Campuses Are Preparing for the Knowledge Age [with Donald Norris] (Jossey-Bass, 1997), Anticipatory Management [with William Ashley] (Issue Action Press, 1995), The Alternative Futures Approach to Long-Range Planning: A Handbook for Army Long-Range Planners (Department of the Army, 1990), Futures Research and the Strategic Planning Process [with William L. Renfro and Wayne I. Boucher] (Association for the Study of Higher Education, 1984), and Applying Methods and Techniques of Futures Research [with William L. Renfro and Wayne I. Boucher] (Jossey-Bass, 1983). The latter two publications and two articles, "Establishing an Environmental Scanning Capability to Augment College and University Planning," and "Managing Uncertainty" [with Thomas V. Mecca] were cited as critical reading in A Guide to New Planners (Norris and Poulton, Society for College and University Planning, 1991). Several of his most recent publications are "The Strategic Management Response to the Challenge of Global Change" (with Ian Wilson), "Analyzing Environments and Developing Scenarios for Uncertain Times" (with Ian Wilson), "Using the Futures Program as a Tool for Transformation: A Case Study of Lincoln University, New Zealand" (with Allan Sargison and Debbie Francis), "Anticipatory Management Tools for the 21st Century" and "Anticipatory Management: Tools for Better Decision Making" (both with William Ashley), and U.S. Higher Education in Transition. He edited a CD-ROM titled, Technology Tools for Today's Campuses (Microsoft, 1997). He is currently working on a book-length manuscript with George Wilkinson and Linda Forbes titled Common Sense Management for Educational Leaders.

See his vita for a complete list of publications (many of which are now available on the Web).

Seminar/Workshop Experience

He has made over 230 conference presentations and workshops on strategic management, strategic planning, scenario-based planning, issues management, institutional vulnerability audits, environmental scanning, and using technology in educational organizations for such associations as EDUCAUSE, the World Future Society, the Society for College and University Planning, the American Association for Higher Education, the American Council on Education, the Association for the Study of Higher Education, the American Educational Research Association, the College Board, the Association for Community and Junior Colleges, the American Association of Community Colleges President's Academy, the Georgia Distance Learning Association, the Missouri Distance Learning Association, the Southeastern Association for Community College Research, the Michigan Community College Student Services Association, the North Carolina Association for Institutional Research, the Southern Association for Institutional Research, the European Association for Institutional Research, the Association for Institutional Research, the National League for Nursing, the Credit Union Executives Association, and the American Association of School Administrators. His latest presentation, "Higher Education in Transition: Lessons from the American Experience," for the DIVERSE 2004 conference in Amsterdam, is available as a webcast (click on "Keynote Prof. James L. Morrison"). See his vita for a complete list of presentations and workshops.

Consulting Experience

Morrison has served as a planning consultant to a number of colleges (Caldwell, Edinboro, Hood, Lenoir-Rhyne, Saint Augustines), universities (Alabama, Arizona State, Cardinal Stritch, Clemson, Drexel, Kansas, Indiana, James Madison, Lincoln [New Zealand], Maine Maritime Academy, Southwestern Adventist, Rochester Institute of Technology, Tennessee, Thunderbird, the Virgin Islands, and Winthrop), university systems (Maine, Maryland), university continuing education centers (Georgia), community college systems (South Carolina), community colleges (Delta [MI], Jamestown [NY], McHenry County [IL] College, Metropolitan Community College [Omaha], Metropolitan Community Colleges [Kansas City], Northwestern Michigan College, Onondaga, St. Cloud Technical College, William Rainey Harper [IL]), educational agencies (U.S. Department of Education and the North Carolina Department of Public Instruction), school systems (Orange County [Orlando] Public Schools), educational consortia (Consortium for the Advancement of Public Education) and public agencies (U.S. Department of Labor, Public Pension Guaranty Corporation, California Commission on Peace Officer Standards and Training, APEC Center for Technology Foresight, and in the Department of the Army, the office of Chief of Staff, the Office of Chief Army Reserve, the USAR Personnel Center, the Office of the Deputy Chief of Staff for Operations, the Office of the Deputy Chief of Staff for Doctrine, and the Office of Chief Public Affairs). In the corporate world, he served as a faculty member in the executive leadership training program of Caltex Petroleum Corporation and as a planning consultant to Ethan Allen, Inc., the Electrical and Electronics Institute (Thailand), the Lisboa Associates, SCT, SmartForce, and to Andrulis Research Corporation. His consulting activities focus on assisting organizations in developing environmental scanning/forecasting systems to augment their strategic long-range planning processes and on integrating information technology tools in teaching and in management.

Military Experience

He retired from the U.S. Army Reserve (Colonel, USAR, Civil Affairs) in April 1992. From 1986-91 he served as Deputy Commander, Individual Mobilization Augmentee, U.S. Army Research Institute for the Social and Behavioral Sciences. In July 1990, the Secretary of the Army awarded him the Meritorious Service Medal for training Army long-range planners in the alternative futures approach to planning model and for assisting the Chief, Army Reserve in using this model to develop the 1990-2020 Army Reserve long-range plan. In April 1991, the Secretary of the Army awarded him the second highest award authorized for peacetime, the Legion of Merit Medal, for his career contributions to planning for the Total Army.

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// Contact Information
E-mail : morrison@unc.edu
Web : http://innovateonline.info
// Technology Source Articles
  • Simulations and the Learning Revolution: An Interview with Clark Aldrich
    // Vision, September/October 2003
  • The Global e-Learning Framework: An Interview with Badrul Khan
    // Commentary, May/June 2003
  • The National Learning Infrastructure Initiative (NLII): An Interview with EDUCAUSE's Carole Barone
    // Vision, March/April 2003
  • The Future of Higher Education: An Interview with Parker Rossman
    // Vision, January/February 2003
  • The Technology Revolution: An Interview with Frank Newman
    // Vision, January/February 2003
  • Embracing the Information Age in Public Education: An Interview with Michael Warren
    // Vision, November/December 2002
  • The Campus Computing Project: An Interview with Kenneth C. Green
    // Commentary, November/December 2002
  • The Free Online Scholarship Movement: An Interview with Peter Suber
    // Commentary, September/October 2002
  • The Next Killer App in Education: An Interview with Michigan's Carl Berger
    // Vision, September/October 2002
  • Faculty Development That Works: An Interview with David G. Brown
    // Faculty and Staff Development, July/August 2002
  • Higher Education and Today's Learning Economy: An Interview with CollegisEduprise's William H. Graves
    // Vision, May/June 2002
  • Information Technology and the Future of Education: An Interview with Diana Oblinger
    // Vision, March/April 2002
  • Announcing the Technology Source Author Forums
    // Letters to the Editor, January/February 2002
  • New Times, New Rules, New Playing Fields: An Interview with UNext's Geoff Cox
    // Virtual University, January/February 2002
  • New Times, New Rules: An Interview with Fathom's Ann Kirschner
    // Commentary, November/December 2001
  • What Impact Are Virtual Universities Having on Higher Education? An Interview with Michigan Virtual University's David Spencer
    // Virtual University, September/October 2001
  • e-Learning in the Corporate University: An Interview with Jeanne Meister
    // Commentary, July/August 2001
  • Renaissance at Western Governors University: An Interview with Robert W. Mendenhall
    // Virtual University, May/June 2001
  • The Pew Learning and Technology Program Initiative in Using Technology to Enhance Education: An Interview with Carol Twigg
    // Vision, May/June 2001
  • Barbara Horgan
    // Letters to the Editor, March/April 2001
  • Online Communities as a New Learning Paradigm: An Interview with Paul Shrivastava
    // Vision, March/April 2001
  • Globalizing the Knowledge Economy: An Interview with SCT's Frank Tait
    // Vision, November/December 2000
  • Corporate Universities: An Interview with Jeanne Meister
    // Vision, July/August 2000
  • e-Learning and Educational Transformation: An Interview with Greg Priest
    // Vision, May/June 2000
  • Higher Education in 2010: An Interview with Rodney L. Everhart
    // Vision, November/December 1999
  • Reevaluating the Basics: An Interview with Judith V. Boettcher about the Future of Education
    // Vision, September/October 1999
  • Information Technology Tools and The Future of Teaching and Learning: An Interview with Gary Staunch
    // Vision, May/June 1999
  • Tom Creed
    // Letters to the Editor, April 1999
  • Information Technology Tools and the Future: An Interview with Sally M. Johnstone
    // Vision, March 1999
  • Welcome to the 1998-99 Editorial Board!
    // Letters to the Editor, November 1998
  • A View From The Top: An Interview with UNC President Molly Broad
    // Vision, October 1998
  • The Nominal Group Process as an Instructional Tool
    // Featured Products, June 1998
  • The Educational Object Economy Project: An Interview with James Spohrer
    // Vision, May 1998
  • A Learning College for the 21st Century: An Interview with Dr. Terry O'Banion
    // Faculty and Staff Development, April 1998
  • A Perspective on Technology in Higher Education: An Interview with John Harrison
    // Commentary, March 1998
  • Using NetMeeting to Enhance Online Publishing
    // Featured Products, March 1998
  • Technology and Higher Education: An Interview with William Graves
    // Commentary, January 1998
  • Higher Education and Information Technology: An Interview with Carol Twigg
    // Commentary, December 1997
  • Using Multimedia Learning Courseware to Supplement Instruction
    // Featured Products, December 1997
  • Western Governors University
    // Spotlight Site, September 1997
  • Using Technology Productivity Tools in Teaching: One Professor's Odyssey, Part II
    // Case Studies, July 1997
  • Using Technology Productivity Tools in Teaching: One Professor's Odyssey
    // Vision, May 1997