Authors //
Robert M. Burnside
Chief Learning Officer
Ketchum, Inc.

Robert Burnside leads employee education for Ketchum, a global public relations firm. Ketchum has about 1100 employees around the globe. Currently Ketchum College is configured in three schools: Leadership, Core Business Skills, and Industry & Practice Specific. Before joining Ketchum, Burnside guided Corporate University Xchange's (CUX's) conferences, consulting, and research programs, such as Voice of the Marketplace: e-Learners Speak Out, a survey of more than 4100 e-learners in the UK, Canada, and the United States that identified four psychographic segments of e-learners (career builders, compliant learners, hobbyists, and students). He also presented to executive education deans of universities on the corporate learning market. His consulting work focused on helping corporate universities improve their measures for return on investment, and helping evaluate corporate university global online colleges.

Burnside has extensive insight into evolving trends in e-learning in particular and adult education in general. Before joining Corporate University Xchange he served as the Center for Creative Leadership's Chief Catalyst e-Strategy, where he was involved in developing the institution's e-strategy and leading its content onto the web via technology partnerships. Burnside also has 19 months of personal online learning experience, having recently completed the internet-based Global Executive MBA (GEMBA) program from Duke University. He has more than 15 years experience in implementing creativity and leadership development in Global 1000 organizations through his work at the Center for Creative Leadership (CCL), where he gained extensive expertise in adult learning, educational programming, creativity, and leadership development.

He has an MBA from Duke University, a bachelor's degree from Wake Forest University, and served in the American Peace Corps in Haryana, India.

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// Technology Source Articles
  • e-Learning for Adults: Who Has the Goods?
    // Commentary, July/August 2001